About the Event

In the second of our two half-day workshops with Profile Media, ex journalist and Profile Media founder Sue Papadoulis will help attendees learn how to tap into opportunities to grow your company’s reputation and increase your profile in the media.

Sue will also teach how you can handle a media interview and communicate your message with ease.

This is a fantastic opportunity to discover how to raise your company profile to attract investment, grants and partnerships by using the power of the media – making it easier to raise funds, get the attention of government, be seen as an employer of choice and scale your business.

Session # 1 The A to Z of the Media – Access opportunities to grow your profile

You will learn:

1. What the mainstream media is looking for in a story

2. How to pitch your story to the media

3. What makes a compelling press release – including a winning formula press release template

Session 2: How to handle a media interview and communicate your message effectively

You will learn:

1. Winning interview techniques – regardless of the questions you are asked

2. How to always be in control of any interview

3. How to leverage media interviews to promote your company brand

About Profile Media

Profile Media is a trusted strategic communications partner for organisations seeking to build their reputation, grow their profile and broaden their credibility among audiences that matter.

Profile Media specialises in the health tech sector, generating national, state and local media coverage, as well as social media content for organisations including Linear Clinical Research, Argenica Therapeutics, Proteomics, Skin Genetics, Zip Diagnostics, Zelira , Emyria and Osteopore.

About Sue Papadoulis

Sue Papadoulis is the founder of Profile Media and the Good News Movement. As a journalist with a 20+ year career in the media, Sue understands the media industry inside and out. She has worked as a news editor, journalist, public relations executive and PR consultant for government and private enterprise.

Sue is an engaging and motivating guest speaker who inspires her audience to step up, challenge themselves and see new opportunities. She is a popular presenter at business forums around Australia.

She is also the founder of the Good News Movement – a channel aimed at inspiring change in the way news is reported so there is more positivity.

Want to hear more from Profile Media? Come to our second half-day workshop:Building Media Influence Tickets, Thu, Aug 22, 2024 at 1:00 PM | Eventbrite. In your confirmation email for this event, you will receive a code that gives you $10 the second workshop.

If you have any questions about this event email Rebekah Hinton at Rebekah.hinton@mtpconnect.org.au

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